Generika Anniversary AVP

Timing	Audio	Video
	VOICEOVER (suggest female):  This is a story about change: About accepting challenges, exploring possibilities, and taking action. Making a change to improve health, your well-being, our lives. Ito ang kwento ng Generika Drugstore.	TEXT:  CHANGE (appears) TO IMPROVE LIVES (appears after previous)
	MUSIC:	VIDEO:  Colored pictures/video of: healthy children playing on the streets, healthy teenagers in a public school, healthy adults working in the market Transitions to same places, only they can become empty OR the color transitions to B&W
	VO:  “Araw-araw kailangan kong makapaghanap-buhay para sa pamilya ko…pero minsan kahit pagkain ho mahirap pagkasyahin ang kita…paano pa kaya pag nagkasakit ako?” You and me, our needs are all the same—we need good health to enable us to face each and every work day. But for most of us, getting sick become distressing when we have little means to get well. (pause) “Mahirap pong alagaan ang sarili at bantayan ang kapakanan ng aking pamilya—kung hindi ako malusog. Sana nga may mas mura pang paraan para mapangalagaan ko ang aking kalusugan, at makaiwas sa pag-gastos para sa mahal na gamot.” Close to a decade ago, Generika Drugstore was conceived to address this sad plight of many Filipinos: lower-income families can’t afford basic medications because of the high cost of branded medicines.	VIDEO:  Man on the street interviews, interspersed with VO Visual to show sick individual TEXT:  A CHANGE (appears) WAS NEEDED THEN (appears after previous)
	INTERVIEW (PRESIDENT): “Walang Generika Drugstore ngayon if my pamangkin, and now associate Julien Bello, who used to work for a microfinance foundation, had not engaged me in a conversation almost ten years ago.  “Ang sabi niya sa akin, (Tito), napakalungkot ng buhay ng ating kapwa Pilipino. Imagine, may sakit ka na nga, tapos kinakailangan mo pang tipirin ang pambili mo ng gamot.  “That fateful meeting was a change in itself—a decision to change the business I wanted to be in. There I was, ready to retire from 30 years of working with the Ayala Group of Companies, and initially, wanting to go into the real estate business, because that was my specialty. But that talk with Julien happened, and I knew…something had to change.”	INTERVIEW  With President WITH CHARGEN:  Teodoro L. Ferrer + President VIDEO:  Visual to show a person buying medicine from the drugstore, appears to be disappointed and leaves empty-handed
	VO:  With no medical background between its stockholders, and no experience in the drugstore retail business, the two took a leap of faith towards their missionary vision: To promote the use of generic drugs and be the champion for its quality and affordability. Forming Erikagen Incorporated—the first-ever chain of drugstores that focused on dispensing generic medicines in 2003—it was the beginning of an advocacy that continues to this day. (pause)	VIDEO:  Visual to show people buying in drugstores, leaving with smiling faces  Store being built and open for business
	MUSIC:	TEXT:  A CHANGE (appears) OF PERSPECTIVES FOR GENERICS (appears after previous)
	VO:  Over the next two years, the company worked towards training store personnel, providing friendly but professional pharmacy counseling, and making sure that the drugs they dispensed were used in the safest and most effective way possible.  Then, and now, Generika has been guided by its firm belief that it can help uplift the plight of lesser-income Filipinos by providing quality medicines at affordable prices. Then, and now, Generika has worked on breaking the perception that medicine should be branded to be effective, and that generic medicines are ineffective and substandard.  By 2006, Generika Drugstore shaped a roadmap by putting together its corporate mission and vision.	VIDEO:  Action shots
	INTERVIEW (VP): “At the core of our business is a mission to be customer centric, and we know who are customers are—they are the ones who need affordable, quality medicine. So our purpose is to serve these people, and provide them all their medicine needs in a professional and friendly manner, while helping them improve their health and overall well-being. It’s a business yes, but at the end of the day, we are steered by our passion to serve these people.  “This makes us want to constantly look for innovative products and services that will answer their needs.”	INTERVIEW: VP WITH CHARGEN: Julien B. Bello + VP
	VO:  Generika Drugstore does take pride in providing the best in customer service.  From its air-conditioned branches, to maintain the efficacy and potency of medicines as well as to serve its customers in a more convenient and comfortable environment.  To the wide variety of products it carries: Not only generic medicines but also select branded medicines, medical supplies, supplementary pharmaceutical items, and other basic consumer goods.    Additional medical services like free blood pressure monitoring and blood sugar testing are also being offered at the branches at very minimal cost. (pause)  Through Actimed Distribution, Inc., established in 2007 as the distribution company and the central commissary of all Generika Drugstore outlets nationwide, Generika is able to provide the following services to its franchisees: inventory management, product sourcing, logistics, and distribution of medicines. With 16 company-owned stores in 2008, the company felt ready to take the next big step to expand the business more aggressively.	VIDEO:  Action shots
		TEXT:  CHANGE (appears) EXPANDING THROUGH FRANCHISING AND INNOVATIONS (appears after previous)
	INTERVIEW (BIZ DEV MANAGER):  “We already had more than a dozen company-owned stores behind our name, so we explored the franchising business model in 2008. In May of that year, we marked the opening of the first Generika franchise.  “And from a deliberately slow start, the pace of Generika’s expansion has truly accelerated through our franchisees. It added to our experience as a company, and customer confidence also grew.”	INTERVIEW:  Biz Dev Manager WITH CHARGEN: Mike Maquiran + Business Development Manager VIDEO:  Action shots
	VO:  Generika Drugstore has also made room for many changes to address its customers’ needs: Launching its loyalty card program GeneriKard, which aims to provide special perks and privileges to its loyal customers… The partnership also provides interested franchisees with viable financing options… And, innovating to become the first drugstore in the country to load prepaid Smart, Globe, and Sun Cellular mobile phones via its proprietary Point-of-Sale or POS technology.	VIDEO:  Action shots/photos of the innovations
	INTERVIEW (BIZ DEV MANAGER):  “Westronglyfeel that we should not be constrained in following the traditional ways of conducting the drugstore retail business. So we are always looking to partner with many companies and institutions to better serve our clientele.”	INTERVIEW:  Biz Dev Manager VIDEO:  Action shots
	VO:  In recent years, proof of Generika’s success as a business, as well as the accomplishments of the team behind the company, can be seen in the many awards that it has received. Including: “2011 Most Promising Filipino Franchise from the Philippine Franchise Association and the DTI;” and, for Generika President Teodoro Ferrer—“2010 Finalist for the Ernst & Young Entrepreneur of the Year.”	TEXT/PHOTO OF THE AWARD/PLAQUE:  2011 Most Promising Filipino Franchise – Philippine Franchise Association (PFA) and the Department of Trade and Industry (DTI) 2010 Finalist Ernst & Young Entrepreneur of the Year – Generika President Teodoro Ferrer 2009 Best in Franchising Support and Most Promising – Franchise Entrepreneur Magazine 2009 Quality Seal Award – Bureau of Food & Drugs (BFAD) – for five Generika Drugstore branches, with the Generika Soledad branch emerging as the overall winner, besting other well-established drugstores 2008 Top 10 Outstanding Entrepreneurs – Generika  President Teodoro Ferrer  2008 National Winner – Drugstore Chain Category – Drugstore Association of the Philippines (DSAP)
		TEXT:  BIGCHANGES (appears) AMONG FRANCHISEES (appears after previous)
	VO:  Fromits humble beginnings in 2004, Generika continues to set its footprints in Luzon, the Visayas, and Mindanao, and strengthening its presence by putting up more branches not only in key cities and municipalities, but also in small towns and barangays. All these, through its partnership with its growing number of franchisees.	VIDEO:  Action shots Map of the Philippines More branches
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	VO: Investing in a chain of drugstore, with the trusted and catchy name—Generika—spells many benefits to potential franchisees. A pioneering position in the generic retail distribution business: with the wide range of generic medicines.  A clear emphasis on building an image of the highest quality and service: through carefully-selected medicines; attractive, air-conditioned stores; professionally-trained staff; and, computerized operations. A following from a growing number of loyal customers: based on a successful track record and number of years in operations. An automated information management system which can accept online orders and generate automated alerts to the Generika commissary if franchisee stocks are low. And, a passion to provide more for the customer: pharmacy counseling, free medical check-up, and community outreach programs.	VIDEO:  Logo TEXT Pioneering position Image and brand Customer loyalty Advanced information systems Passion for customer
	INTERVIEW (FRANCHISEE 2): “What I really like about being a Generika franchisee is the many forms of support and assistance I get to manage and expand my business. “Example, when we were starting, Generika helped me screen all the personnel that I was considering to hire.  “I also enjoyed the training on technical matters, like knowing more about the products or services and the promotional activities, because I was able to customize my offers based on kung ano yung malakas sa branch ko.”	INTERVIEW WITH CHARGEN: Roger Mangalit + Franchisee + Since 20xx
	VO:  Franchisees will also enjoy the following support and assistance. Free training of all store personnel  Continuing education on generic drugs  Ease of purchase of goods, with online orders and auto-alerts on low stocks to the commissary   Regular enhancement of the Generika proprietary POS system to provide more efficient customer service Open communication through email, phone, and BUSINESS REVIEWS  Local, in-store marketing and assistance in operations And, with Generika Drugstore being recognized with the BPI Family Ka-Negostyo Accredited Franchise Brand for 2012-2013, entrepreneurs interested in investing in a Generika Drugstore can enjoy exclusive privileges such as no-collateral franchising loan or preferential exposure for bank marketing initiatives.	TEXT/PHOTO OF THE AWARD/PLAQUE:  Screening of personnel  Free training of store personnel at the head office Additional training on technical matters, new products or services, and promotional activities Continuing education on generic drugs and other related developments Easy purchasing of items from the commissary, with twice a week delivery SCHEDULE Regular enhancement of POS system  Open communication thru email, phone, and BIZ REVS Local store marketing and assistance
	INTERVIEW (FRANCHISEE 1):  “I went with Generika Drugstore and so far, I feel tama naman ang desisyon ko. Kumikita na ko, at nakakatulong pa ako sa kapwa KO Pilipino.”  (DO NOT PROMIS ROI)	INTERVIEW:  Biz Dev Manager VIDEO:  Action shots
	INTERVIEW (FRANCHISEE 2): “The investment is really worthwhile, so I’m thinking of getting another franchise in the next xx-years.”	INTERVIEW:  Biz Dev Manager VIDEO:  Action shots
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		TEXT:  CHANGES (appears)  AS WE MOVE FORWARD (appears after previous)
	VO: Since 2008,franchising has been and will be a main engine of growth for Generika as the company strives to achieve its vision, by serving more communities throughout the country. With 360 stores nationwide by the first quarter of 2013—25 of which are company-owned stores, while the rest are franchise stores—the rapid expansion of Generika Drugstore shall pave the change for the acceptance and accessibility of quality and affordable generic medicines for everyone.	VIDEO:  Action shots Map of expansion
	INTERVIEW (PRESIDENT):  “Our responsibility doesn’t just end in selling generic medicine but rather to help our community and our countrymen. Remember, that was the reason why Generika started and our goal, our mission has not changed:  “We want to be the leading national chain of drugstores offering quality, affordable generic medicines with superior customer service, complemented by our strong sense of social purpose.”	INTERVIEW:  PRESIDENT VIDEO:  Action shots, handshakes with partners, etc.
		TEXT: Logo + Tagline